Bleu Shoes & Macaroons

With New York Fashion Week landing in the city next week, many are wondering what's in store for Fall/Winter 2014. While scrolling my Facebook newsfeed this morning, I came across a post from forecasting giant, The Doneger Group stating "Atletic influences are cementing style direction." Sportswear! Of course! Today more than ever, the world is intrigued by the health movement. From the American  Heart Association's RED products to Diabetes awareness to the trendiness of stores such as Whole Foods and Lululemon, it seems people are hooked on healthy! It only makes sense that this trend is transcending into fashion and now sportswear is seen primarily in many prefall collections. What can we expect from this trend? Think 1980s Jane Fonda aerobics trend meets the modern working woman. Lots of primary colors in boxy athletic shapes! Lightweight fabrics and comfortable linens. It's all about comfort and versatility! I think this is a trend we'll see heavily translated in the NYFW FW14 collections. We have a week to wait and see how designers will incorporate these ideas but in the meantime let's get physical!